Privacy Policy

Last updated: February 12, 2026

At ELITCG, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit elitcg.com, create an account, place an order, subscribe to our communications, contact customer support or otherwise interact with our store.

ELITCG is operated by:

SERINITYMERCH
33 Rue Larousse
95190 Goussainville
France

SIRET: 100 379 304 00015
Email: help@elitcg.com

For the purposes of applicable data protection law, including the General Data Protection Regulation (“GDPR”), SERINITYMERCH is the data controller for the personal information described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with ELITCG, we may collect the following categories of personal information.

Identification & Contact Information

This may include:

• First and last name
• Email address
• Billing address
• Shipping address
• Telephone number, where provided
• Customer account information

Order & Transaction Information

When you make a purchase, we may process information including:

• Products purchased
• Order number
• Order value
• Discounts or promotional codes used
• Delivery method
• Payment status
• Returns, refunds and cancellations
• Pre-orders
• Previous purchases and customer service history

Payment Information

Payments are processed through secure payment providers available through our checkout.

ELITCG does not need to directly store your complete payment-card details to process your purchase. Payment information may instead be processed by Shopify and the applicable payment provider.

The CNIL recommends that e-commerce businesses use secure payment services and avoid unnecessarily retaining customers' banking information.

Technical & Usage Information

When you browse our website, certain information may be collected automatically, including:

• IP address
• Device type
• Browser type
• Operating system
• Pages viewed
• Date and time of visits
• Referral information
• Website interactions
• Shopping cart activity
• Cookie and similar technology identifiers

Some of this information is necessary for the website to operate, while other information may only be collected where you have provided the required consent.

2. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order
• When you create or use a customer account
• When you subscribe to email communications
• When you contact customer support
• When you participate in promotions or offers
• Automatically when you use our website
• From Shopify and service providers involved in operating our store
• From payment, fraud-prevention, shipping or delivery providers where necessary to complete your transaction

The CNIL requires online businesses to inform users when data is collected directly through purchases, forms or browsing technologies.

3. How We Use Your Personal Information

We use personal information only where there is an appropriate legal basis and for defined purposes.

To Process & Fulfil Orders

We use your information to:

• Confirm your order
• Process payments
• Prepare and ship products
• Manage pre-orders
• Provide order updates
• Handle cancellations
• Process returns and refunds
• Resolve delivery issues

The legal basis for this processing is generally the performance of our contract with you.

Customer Support

We may process your contact details and order information when responding to questions, requests or complaints.

This processing is necessary to manage our contractual relationship with you and to provide customer service.

Fraud Prevention & Website Security

We may process transaction, device and technical information to:

• Detect fraudulent transactions
• Prevent abuse
• Protect customer accounts
• Maintain website security
• Protect ELITCG and our customers

Where applicable, this processing is based on our legitimate interests in maintaining a safe and secure online store.

Legal & Accounting Obligations

Certain information may be retained where necessary to comply with legal obligations relating to:

• Accounting
• Taxation
• Consumer protection
• Fraud prevention
• Legal claims
• Regulatory requirements

The legal basis is compliance with our legal obligations.

Marketing Communications

If you subscribe to promotional communications, we may use your email address to send information about:

• New TCG releases
• Restocks
• Pre-orders
• Promotions
• ELITCG news
• Special collections

Where consent is required, we will send such communications only after obtaining it.

Where applicable law allows marketing to existing customers for similar products, processing may also be based on our legitimate interests, subject to your right to object.

You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting help@elitcg.com. The CNIL requires customers to be clearly informed and given an easy way to accept, refuse or object to electronic marketing.

4. Legal Bases for Processing

Depending on the situation, we process your personal information on one or more of the following legal bases:

Performance of a contract — for orders, payments, shipping, pre-orders, returns and customer service.

Legal obligations — for accounting, taxation, consumer-law compliance and other statutory requirements.

Legitimate interests — for fraud prevention, website security, business administration and certain customer relationship activities where your rights do not override those interests.

Consent — for activities requiring your prior agreement, including certain marketing communications, advertising technologies and non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

5. Shopify

Our online store is hosted by Shopify, which provides the e-commerce infrastructure used to operate ELITCG.

Shopify may process information about customers purchasing from Shopify-powered merchants and may act as a processor or service provider on behalf of merchants for certain activities. Shopify also operates its own services and explains its data practices in its privacy documentation.

Your information may therefore be transmitted to and processed through Shopify systems as necessary to operate the store, process transactions and provide related services.

6. Service Providers

We may share personal information with service providers where necessary to operate ELITCG.

These may include:

• Shopify
• Payment processors
• Shipping and delivery companies
• Logistics providers
• Email service providers
• Website hosting and technical providers
• Fraud-prevention services
• Analytics providers
• Professional advisers
• Authorities where legally required

These parties receive only the information reasonably necessary for the relevant purpose.

Some Shopify merchants also use third-party apps and services that may have access to store or customer information depending on their permissions. Shopify recommends reviewing the data access granted to third-party services used by a store.

7. International Data Transfers

Some service providers used to operate our store may process personal information outside France or the European Economic Area.

Where personal information is transferred internationally, we take appropriate measures or rely on recognised safeguards required under applicable data protection law.

These safeguards may include adequacy decisions, contractual protections or other legally recognised transfer mechanisms.

8. Cookies & Similar Technologies

ELITCG uses cookies and similar technologies to operate and improve the website.

Certain cookies are strictly necessary and may be used without consent, including cookies needed to:

• Maintain your shopping cart
• Secure checkout
• Authenticate users
• Remember necessary website preferences
• Process purchases

Other cookies or tracking technologies, including certain analytics or advertising technologies, may require your prior consent.

French rules require prior consent before non-essential cookies or similar trackers are placed or accessed. Users must also be able to refuse or withdraw consent as easily as they gave it.

You can manage your choices using the cookie or privacy settings available on our website.

More detailed information may also be provided in our Cookie Policy.

9. How Long We Keep Personal Information

We keep personal information only for as long as necessary for the purpose for which it was collected, unless a longer period is required by law.

For example:

Order and customer relationship data may be retained during our commercial relationship and subsequently archived where necessary to establish or defend legal rights.

Accounting records and supporting information may be retained for 10 years where required by French accounting obligations.

Customer information used for marketing purposes may generally be retained during the commercial relationship and for up to 3 years after the end of that relationship or the customer's last relevant interaction, subject to applicable rules.

Prospect information used for marketing may generally be retained for up to 3 years from collection or the last contact initiated by the prospect.

Certain information may be retained for longer where necessary to comply with a legal obligation or manage a legal dispute.

Personal data should not be retained indefinitely and should be deleted, anonymised or appropriately archived once the relevant purpose has ended.

10. Your Privacy Rights

If the GDPR applies to you, you may have the following rights regarding your personal information:

• Right of access — obtain information about the personal data we hold about you
• Right to rectification — correct inaccurate or incomplete information
• Right to erasure — request deletion in circumstances provided by law
• Right to restriction — request limitation of certain processing
• Right to data portability — receive eligible data in a structured, commonly used format
• Right to object — object to certain processing based on legitimate interests
• Right to object to direct marketing at any time
• Right to withdraw consent where processing is based on consent

These rights are provided by the GDPR and may apply differently depending on the legal basis and circumstances of the processing.

11. How to Exercise Your Rights

To exercise your privacy rights, contact:

help@elitcg.com

Please specify the nature of your request and provide enough information for us to identify the relevant account or transaction.

We may request reasonable proof of identity where necessary to protect your personal information from unauthorised disclosure.

Requests will be handled in accordance with applicable data protection law.

12. Right to Lodge a Complaint

If you believe your personal information has been processed in violation of applicable data protection law, you may contact us first at:

help@elitcg.com

You also have the right to lodge a complaint with the French data protection authority:

CNIL – Commission Nationale de l'Informatique et des Libertés

CNIL official website

The CNIL confirms that individuals must be clearly informed about how their information is used and how they can exercise their rights.

13. Security

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

Our store uses Shopify infrastructure and secure web technologies to support the protection of transactions and customer information.

However, no internet transmission or electronic storage system can guarantee absolute security.

14. Customer Accounts

If you create an ELITCG customer account, we may process information required to:

• Authenticate your account
• Display order history
• Manage customer preferences
• Simplify future purchases
• Provide customer support

You are responsible for maintaining the confidentiality of your account credentials.

Please contact us immediately if you believe your account has been accessed without authorisation.

15. Communications From ELITCG

We may send transactional communications that are necessary to fulfil your order or provide requested services, including:

• Order confirmations
• Payment confirmations
• Shipping notifications
• Pre-order updates
• Refund information
• Customer support responses
• Important service or account notifications

These communications are separate from optional promotional marketing and generally cannot be disabled when necessary to fulfil your order or provide the requested service.

16. Children’s Privacy

ELITCG does not knowingly seek to collect personal information from children where doing so would not be permitted by applicable law.

If you are a parent or legal guardian and believe a child has provided personal information to us unlawfully, please contact help@elitcg.com so that we can review the situation and take appropriate action.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our services
• New website functionality
• Changes to service providers
• Changes in our data practices
• New legal or regulatory requirements

When material changes are made, the updated version will be published on this page with a revised Last updated date.

18. Contact Us

For any privacy-related question or request, contact:

ELITCG / SERINITYMERCH
33 Rue Larousse
95190 Goussainville
France

SIRET: 100 379 304 00015
Email: help@elitcg.com

Customer Support:
Monday to Friday: 10:00 AM – 6:00 PM
Saturday & Sunday: 12:00 PM – 6:00 PM